BenQ India Eyes Higher Share In B2C vertical

Taipei (Taiwan): BenQ India, a leading display solutions provider, expects to sell over one lakh interactive flat panels over the next three years, supported by the government's push towards smart school projects across the country, said a top company official. The company, part of Taiwanese multinational BenQ Corporation, is the leading interactive flat panel brand in the government sector, helping transform education through immersive and engaging learning solutions, its India and South Asia Managing Director Rajeev Singh said.

Besides, BenQ is also focusing on its core business - projectors and monitors, the other "growth driver" for its India business, where it has scheduled several launches, with products integrated with AI and new solutions, expanding its play in the segment, he added. BenQ India has partnered with several state governments in India, which are actively implementing smart classrooms in government schools, often with funding and support from the central government. It is also engaged with private educational institutions, which are another vector for growth. "Our market share surged from 27.5 per cent in 2024 to 33.97 per cent in Q1 2025, which is a clear testament to the growing trust schools and institutions place in us.

Building on this momentum, we are gearing up to deliver 1 lakh IFPs over the next three years," Rajeev Singh told media. The government, in the monsoon session last year, had informed parliament that smart classrooms have been approved in 1,26,881 schools in the country. In the private education segment, the penetration of either a projector or an interactive flat panel is close to 30 per cent, and it is less than 5 per cent on the government side. "So, that's a big market opportunity when it comes to the government side," Singh said, adding that it "is another big opportunity.